35. How to Eat an Elephant
While there may be many ways to skin a cat, there is really only one way to eat an elephant: one bite at a time.
When our agency green lit a kid’s project to create an interactive world with games and activities for one of Pepsi’s highly recognized brands, we were excited. The only challenge we foresaw was the timeline. This was a giant project with a six-figure budget, and they wanted it to be completed in eight short weeks.
The task ahead of us was to create an interactive universe and three distinct worlds (one for each flavor of the product line). Each of the three worlds was to include custom animations, a unique game, a trivia quiz, and four custom-illustrated coloring book pages. To top it off, we would need ...