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Business and Competitive Analysis: Effective Application of New and Classic Methods, Second Edition by Babette E. Bensoussan, Craig S. Fleisher

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24. Shadowing

Shadowing is an analytical technique that monitors specific competitors or markets in a high degree of detail to learn how a specific competitor might think, reason, and react. It means learning as much as possible about a competing firm’s managers in order to predict what they might do. The competitive knowledge afforded by shadowing will allow a firm to make reasonably accurate inferences regarding the strategic and tactical intentions of rivals.

Background

Shadowing is the commercial application of a concept long used by opposition politicians in the British parliamentary system and throughout the Commonwealth. Opposition members of legislative assemblies or Parliaments regularly form “shadow cabinets,” wherein each member of ...

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