February 2015
Intermediate to advanced
624 pages
18h 59m
English
book
Business and Competitive Analysis: Effective Application of New and Classic Methods, Second Edition
by Craig S. Fleisher, Babette E. Bensoussan
Content preview from Business and Competitive Analysis: Effective Application of New and Classic Methods, Second Edition
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24. Shadowing
Shadowing is an analytical technique that monitors specific competitors or markets in a high degree of detail to learn how a specific competitor might think, reason, and react. It means learning as much as possible about a competing firm’s managers in order to predict what they might do. The competitive knowledge afforded by shadowing will allow a firm to make reasonably accurate inferences regarding the strategic and tactical intentions of rivals.
Background
Shadowing is the commercial application of a concept long used by opposition politicians in the British parliamentary system and throughout the Commonwealth. Opposition members of legislative assemblies or Parliaments regularly form “shadow cabinets,” wherein each member of ...
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