August 2011
Beginner to intermediate
202 pages
5h 45m
English
Content preview from Business Applications of Multiple Regression
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MULTIPLE REGRESSION 105
• Magazine covers (β
5
)
• Number of mentions on radio and television (β
6
)
For income rank, 1 is highest and 100 is lowest, so we would expect
that the lower the number, the higher the power ranking. For earnings,
web hits, press clips, and magazine covers, we would expect that a higher
value would indicate a higher power ranking. For the number of times
mentioned on radio and television, the relationship is not clear. Being
mentioned more could mean they are accomplishing good things and
raising their power ranking, or it could mean they are involved in
a scandal, which probably lowers
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