Chapter 6
Writing Email and Letters That Get Results
IN THIS CHAPTER
Understanding why email matters and where it can take you
Writing email messages that achieve immediate and long-range goals
Using strategies and techniques that work — and avoiding pitfalls
Creating effective letters for business purposes and beyond
Love it or hate it, you can’t leave it — email is the central nervous system of business life all over the world. Companies may declare “e-free Fridays” or add newer media like instant messaging or social networks to communicate, but whether you’re an employee, consultant or professional specialist, I bet you still find that your work life centers on managing your email inbox and at least some of your personal life too, as a consumer.
The volume and omnipresence of email in your life gives you the opportunity to accomplish your immediate and long-range goals or screw up both. This chapter shows you how to make the most of this powerful medium and sidestep the traps.
Fast-Forwarding Your Agenda with Email
If you wish for a way to show off your skills, judgment, competence ...
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