February 2021
Beginner
432 pages
11h 57m
English
Content preview from Business Writing For Dummies, 3rd Edition
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Chapter 8
Building Persuasion into Your Writing
IN THIS CHAPTER
Writing to reach heart and mind
Using the language of persuasion
Discovering your core message
Finding, shaping and using stories
Translating words into visuals
Previous chapters demonstrate that every message is “an ask.” Your audiences must be persuaded to read your messages and then convinced to respond to what you want, whether your request is minor or major. Success demands careful attention to both content and use of language. This chapter focuses on specific techniques of persuasion that help you write better everyday materials like emails, letters and reports, and are essential for high-stakes challenges like writing sales and marketing materials, negotiating and advocating. I show you concrete ways to make all your writing more persuasive and offer some big-picture ideas to amplify your toolkit for marketing yourself, an enterprise or cause.
Connecting with Your Readers
Essentially, when you need the tools of persuasion, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.