February 2021
Beginner
432 pages
11h 57m
English
Content preview from Business Writing For Dummies, 3rd Edition
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Part 1
Winning with Writing
IN THIS PART …
- Learn the core elements of good business writing that equip you to create successful everyday messages and solve your most pressing communication challenges.
- Adopt the professional writer’s goal-plus-audience strategy that will never fail you, no matter how hard the writing challenge seems.
- Discover how to make people care about your message by connecting with specific readers, highlighting benefits and showing them “what’s-in-it-for-me.”
- Understand how to use the tools of writing — language, tone and structure — to say what you mean in a way most likely to earn respect, support and agreement.
- Use everything you write to build relationships through understanding other people’s perspectives and how they will perceive your messages.
- Learn how to switch into the editor’s role and fix common writing problems so that your messages accomplish what you want.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.