Business Writing For Dummies, 3rd Edition

Chapter 7

Creating High-Impact Business Materials

IN THIS CHAPTER

Adopting the entrepreneurial mindset

Developing valued reports

Writing proposals and grant applications that win

Creating strong and engaging executive summaries

Today, we all need to think like entrepreneurs. This applies even if you’re not among the growing number of people who earn their living as consultants, freelancers and professional specialists, or hope to run their own full- or part-time business. Even established employees need to keep proving their value, pitch their own ideas and compete for good opportunities on the job. More and more people must contribute to their organizations’ marketing in some way, too.

Bottom line is that writing successful business documents such as reports, proposals and funding applications is on almost everyone’s agenda for tomorrow if not today. They often present make-or-break opportunities. Building on the principles of everyday communication, this chapter shows you how to create major business materials that fly you high above the crowd.

Creating Valued Reports

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