July 2018
Beginner
84 pages
1h 32m
English
In this chapter you will learn the difference between writing for print and writing for websites, and why you should never promise a three-legged man if you don’t have one.
There are three kinds of writing for the internet. There’s the writing you do for Google; the writing you do in an email; and the writing you do for social media. They have a lot in common, but there are some crucial differences too.
Let’s start with Google.
In the early days of internet search engines, search results were based on the words a page contained. That was perfectly sensible, because if you were looking for a book such as Fly Fishing by J.R. Hartley (1991), then a page containing the words ...