8 WRITING FOR ROBOTS: BUSINESS WRITING FOR THE INTERNET
In this chapter you will learn the difference between writing for print and writing for websites, and why you should never promise a three-legged man if you don’t have one.
There are three kinds of writing for the internet. There’s the writing you do for Google; the writing you do in an email; and the writing you do for social media. They have a lot in common, but there are some crucial differences too.
WRITING FOR GOOGLE
Let’s start with Google.
In the early days of internet search engines, search results were based on the words a page contained. That was perfectly sensible, because if you were looking for a book such as Fly Fishing by J.R. Hartley (1991), then a page containing the words ...
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