12 THE BUSINESS WRITING HOUSE OF HORRORS
It’s good to end on a positive note, and what could be more positive than pointing out other people’s misfortunes? Here are some good examples of when writing goes bad.
This chapter isn’t just about enjoying other people’s mistakes, although of course that’s part of the fun. It’s also about how easily some major PR disasters could have been avoided with a little more thinking and a few simple checks.
AVIVA ACCIDENTALLY FIRES ITS ENTIRE WORKFORCE
In 2012, insurance company Aviva dismissed one of its employees, and sent an email asking that person to surrender company property and leave immediately.9 Unfortunately, HR sent it to all 1,300 employees of its investment division, 1,299 of whom were presumably ...
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