Business Writing for Technical People

INDEX

accuracy 40–1, 51

acronyms 12, 21, 24–5, 42

active voice 19–20, 52

Adams, Douglas 62

apologies 58, 59

Apple 5, 6, 7–8

Aristotle 31

Arnold, Matthew 70

audience

email 11, 12, 13

infographics 15, 16

interpretation 13–14

knowing 11–12

making a case 29–31

picking your platform 12–13

social media 11, 13, 14

writing for the internet 40, 41

Aviva 65

bad news 54, 56–60

bad writing 1–2

Bank of England 35

BCS 13

‘best in class’ 26

borrowing costs 35

borrowing ideas 4–6

Boyle, Susan 67–8

BP (blood pressure) 25

breaks 63–4

brevity 13, 20, 41, 50–1

bulleted lists 22

‘burning platform’ memo 66

Business Bullshit Bingo 25

buzzwords 1, 4, 24, 25–8, 55

‘call to action’ 10, 44

capitalisation 51

case, making a 29–37

audience 29–31

ROI 33, 34, 35–7

writing ...