Preface
I felt the need to show how systematic strategic planning can be used in real-life scenarios even by unskilled professionals. Accordingly, I wrote this book with the aim to let this systematic methodology and its analysis tools, based on fundamentals, be easily understood and universally applied to any type of business.
Rather than explaining the methodology and its tools (which has already been done in my previous book titled Systematic Strategic Planning), the intention of this book is to show how to use this methodology in developing strategic plans. But, most importantly, you are taught how to identify in what circumstances you might use specific tools and also how to target them directly at achieving effective results.
This book ...
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