February 2016
Beginner to intermediate
217 pages
4h 49m
English
Content preview from Case Studies in Strategic Planning
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Chapter 2
Sample Outline for Strategic Plan
A good strategic plan is between 25 and 50 pages long and takes at least 6 months to write:
Vision
Mission
Basic policies
Executive summary
This section should summarize the most important subjects of strategic plan and interconnect various sections. Begin with a two-page or three-page management summary of the venture. Include a short description of the business and discuss major goals and objectives. Describe company operations to date, potential legal considerations, and areas of risk and opportunity.
Strategic Plan
1. Status analysis
The status analysis section is expected not to exceed three pages.
Environmental Analysis
This should consider external factors such as demographic, economical, legal–political, ...
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