Skip to Main Content
Case Studies in Strategic Planning
book

Case Studies in Strategic Planning

by Hakan Butuner
February 2016
Beginner to intermediate content levelBeginner to intermediate
217 pages
4h 49m
English
Auerbach Publications
Content preview from Case Studies in Strategic Planning

Chapter 6

Tchibo*

Tchibo is a retailer of food and nonfood products. The Tchibo shops are a three-in-one-store model, a unique combination of coffee shop, retail store, and coffee bar. The Tchibo shops offer an all-in-one experience. The nonfood product range of Tchibo includes kitchenware to leather jackets. The concept of every week a new experience makes the customer curious to look around, experience the new theme, and purchase some useful money-for-value consumer goods.

The primary product that Tchibo has a good reputation with is coffee. The company engaged in distribution of specialized coffee beans. Tchibo sells the products via its website and mail orders and in over 60,000 retail outlets spread across the globe. The company also sells ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Case Studies in Strategic Management

Case Studies in Strategic Management

Sanjay Mohapatra
Strategic Management

Strategic Management

Dr.Jacob Thomas

Publisher Resources

ISBN: 9781498788373