Chapter 9
Speedy*
Mission
Speedy provides the most convenient and innovative technology for easy, quick, and painless note taking to business professionals and students.
9.1 Environmental Analysis
9.1.1 Macroeconomic Analysis
9.1.1.1 Demographic
15–64-year-old people in Turkey (who are at working ages) constitute 67.2% of the total population, which is in our target segment. Furthermore, in Turkey, there are 24,631,831 students who take notes every day. Table 9.1 shows the education distribution in Turkey.
Table 9.1
Education Distribution in Turkey
|
2008/09 |
2009/10 |
% Growth |
2010/11 |
% Growth |
|
|
General total |
22,155,563 |
23,199,865 |
4.7 |
24,631,831 |
62 |
|
Total of formal education |
15,351,849 |
16,137,436 ... |
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