Case Studies in Strategic Planning

Chapter 11

Abler by Robomedika*

We will create an innovative brand and establish a company that designs and produces innovative medical machinery. The company will touch patients’ lives and make life easier for handicapped people. The brand is Abler, which will be the innovative and new generation wheelchair and will be designed by Robomedika engineers.

Vision

Being the best in everything we do. Serving people with an excellent care and high quality.

Mission

Carrying health assistance to a better position and making life easier for patients.

11.1 Environmental Analysis

11.1.1 Macroeconomic Analysis

See Table 11.1.

Table 11.1

Macroeconomic Analysis Form

Demograph					Economic								Legal–Political						Technological ...