February 2016
Beginner to intermediate
217 pages
4h 49m
English
Content preview from Case Studies in Strategic Planning
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Chapter 4
Visual Co.*
Vision
To become a totally respected regional company for those looking for breathing space and/or trying to carry themselves to a better mood by capturing and influencing the imagination.
Mission
To be a continual challenger against the leaders of the entertainment industry and make the consumers’ moods better by sensorial joy assets.
4.1 Internal Analysis
Table 4.1 shows the functional approach worksheet. In the table,
Table 4.1
Functional Approach Worksheet
|
Strengths/Weaknesses |
||
|
Marketing |
Firm’s products/services; breadth of product line |
+ |
|
Concentration of sales in a few products or to a few customers |
− |
|
|
Ability to gather needed information about markets |
− |
|
|
Market share or submarket ... |
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