Case Studies in Strategic Planning

Chapter 4

Visual Co.*

Vision

To become a totally respected regional company for those looking for breathing space and/or trying to carry themselves to a better mood by capturing and influencing the imagination.

Mission

To be a continual challenger against the leaders of the entertainment industry and make the consumers’ moods better by sensorial joy assets.

4.1 Internal Analysis

Table 4.1 shows the functional approach worksheet. In the table,

Table 4.1

Functional Approach Worksheet

Strengths/Weaknesses
Marketing	Firm’s products/services; breadth of product line	+
	Concentration of sales in a few products or to a few customers	−
	Ability to gather needed information about markets	−
	Market share or submarket ...