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Case Studies in Strategic Planning
book

Case Studies in Strategic Planning

by Hakan Butuner
February 2016
Beginner to intermediate content levelBeginner to intermediate
217 pages
4h 49m
English
Auerbach Publications
Content preview from Case Studies in Strategic Planning

Chapter 4

Visual Co.*

Vision

To become a totally respected regional company for those looking for breathing space and/or trying to carry themselves to a better mood by capturing and influencing the imagination.

Mission

To be a continual challenger against the leaders of the entertainment industry and make the consumers’ moods better by sensorial joy assets.

4.1 Internal Analysis

Table 4.1 shows the functional approach worksheet. In the table,

Table 4.1

Functional Approach Worksheet

Strengths/Weaknesses

Marketing

Firm’s products/services; breadth of product line

+

Concentration of sales in a few products or to a few customers

Ability to gather needed information about markets

Market share or submarket ...

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Publisher Resources

ISBN: 9781498788373