Section II
Case Studies
Most of the case studies presented in the following chapters are entrepreneurial and new businesses. The data that are used and shown in many cases are fictitious and only help for the purposes of the cases.
Though the cases do not use all the sections/steps and/or techniques of systematic strategic planning (SSP), they still reflect the basics of a typical strategic plan. Though the majority of the cases follow the pattern of SSP methodology and its techniques, some only use the pattern but not the recommended techniques.
In this Part, heading numbers should not be considered as the sections/steps of the systematic process. These numbers are used only for the convenience of structuring the book.
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