Strategy as Stretch
It is not cash that fuels the journey to the future, but the emotional and intellectual energy of every employee. Does this premise seem a bit farfetched? Well, think about this. Imagine you were an investor who, a decade or two ago, was asked to choose between the following pairs of firms as long-term investment opportunities:1
| Volkswagen | versus | Honda |
| Upjohn | versus | Glaxo |
| CBS | versus | CNN |
| Xerox | versus ... |
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