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Competing for the Future
book

Competing for the Future

by Gary Hamel, C. K. Prahalad
March 1996
Intermediate to advanced
384 pages
10h 4m
English
Harvard Business Review Press
Content preview from Competing for the Future

art

Strategy as Stretchartart

It is not cash that fuels the journey to the future, but the emotional and intellectual energy of every employee. Does this premise seem a bit farfetched? Well, think about this. Imagine you were an investor who, a decade or two ago, was asked to choose between the following pairs of firms as long-term investment opportunities:1

          Volkswagen  versus Honda
   Upjohn  versus Glaxo
CBS  versus CNN
  Xerox  versus ...
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Publisher Resources

ISBN: 9781422131800