March 1996
Intermediate to advanced
384 pages
10h 4m
English
It is not cash that fuels the journey to the future, but the emotional and intellectual energy of every employee. Does this premise seem a bit farfetched? Well, think about this. Imagine you were an investor who, a decade or two ago, was asked to choose between the following pairs of firms as long-term investment opportunities:1
| Volkswagen | versus | Honda |
| Upjohn | versus | Glaxo |
| CBS | versus | CNN |
| Xerox | versus ... |
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