Competing to Shape the Future
GETTING TO THE FUTURE FIRST
A finely crafted strategic architecture is worth little without an ability to turn intellectual leadership into market leadership, and to do it ahead of rivals. In this and the next two chapters, we will discuss what must be done to turn foresight into reality and outpace competitors on the road to the future.
There are substantial rewards for getting to the future first— provided, of course, ...
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