August 2012
Intermediate to advanced
288 pages
8h 11m
English
Content preview from Complete B2B Online MarketingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 4
Using Paid Online Media in the B2B Marketplace
Paid online media is essential in your online marketing strategy. Properly deployed, it can grow your brand, establish trust and credibility, bring Internet searchers to your website, convert your website visitors to leads, turn leads into customers, and, ultimately, help keep customers happy. It is important to understand how and when to use the various channels for online paid media to maximize your results and convey the appropriate message to your audience.
Chapter Contents
- Search Engine Marketing
- B2B Strategies for Paid Search
- Display Advertising for B2B
- Social Media Advertising
Search Engine Marketing
What is paid search? Paid search, also called pay-per-click (PPC) or search engine ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.