August 2012
Intermediate to advanced
288 pages
8h 11m
English
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Chapter 11
Integrating Marketing with CRM
There is an age-old struggle between sales and marketing. Sales blames marketing for any failed deals, shouting that the leads are crap. Marketing retaliates by claiming the sales organization isn’t doing its job closing the costly leads that marketing has provided to them. Can this struggle ever be solved? The answer is yes, with the help of a little marketing and CRM integration.
Chapter Contents
- Understanding Your CRM
- Types of Data Integration
- Marketing Automation and CRM
- Must-Have CRM Metrics
Understanding Your CRM
A customer relationship management (CRM) tool is the lifeline of most sales organizations. The sales team spends most of their time inside the company’s CRM system tracking and moving ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.