Business-to-business online marketing is hard. Luckily you just found three expert guides. Maura, Lauren, and Bill are veteran B2B online marketers and excellent communicators—you want them on your side!
—Tim Ash, CEO, SiteTuners, Author of Landing Page Optimization, Chair of Conversion Conference
This book should be required reading for any B2B marketer.
—Kraig Swensrud, CMO, Salesforce
The Digital Marketing industry is changing at a pace hard to keep up as well as challenging to grasp in its entirety for marketers today. This is why I am such a big advocate of all the insights, complete coverage and latest competitive tactics that Lauren and team cover in this book. As a B2B marketer it's hard ...