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Connected Strategy
book

Connected Strategy

by Nicolaj Siggelkow, Christian Terwiesch
April 2019
Intermediate to advanced content levelIntermediate to advanced
288 pages
5h 57m
English
Harvard Business Review Press
Audiobook available
Content preview from Connected Strategy

 

5

Repeat

Building Customer Relationships to Create Competitive Advantage

Henry Ford’s quip on color choices for his legendary Model T illustrates the trade-off between willingness-to-pay and production efficiency: “Any customer can have a car painted any color that he wants so long as it is black.” Ford had no proclivity for black paint. His first car, the Model A, came in red, and the Model F was primarily sold in green. Instead, Ford’s cookie-cutter strategy and one-size-fits-all paradigm came to favor production efficiency over customization.

That same production efficiency preference extends beyond manufacturing to the world of education, an industry that in the United States employs some 3 million K–12 teachers and another 1.7 million ...

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Publisher Resources

ISBN: 9781633697010