The Magic of Connected Strategy

The practices of entertainment giant Disney illustrate a seismic shift in how firms create competitive advantage through what we term connected strategy. Firms with a connected strategy fundamentally change how they interact with their customers and what connections they create among the various players in their ecosystem. At its core, a connected strategy transforms traditional, episodic interactions with customers into connected customer relationships that are characterized by continuous, low-friction, and personalized interactions.

For years, Disney has organized mini-camps for children as part of its cruise operations. Stressed-out parents on a Disney cruise can drop off their kids for a few ...

Get Connected Strategy now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.