book
Connecting Organizational Silos: Taking Knowledge Flow Management to the Next Level with Social Media
by Frank Leistner
October 2012
Intermediate to advanced
192 pages
5h 35m
English
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Contents
Chapter 1: Your Organization Is Not “The Web”
Social Side of Knowledge Flows
Case Study 2: RedNet (Red Ventures)
Chapter 2: Why Should You Care about Social Media?
Handling the Dynamic Organization
Inside versus Outside Social Media
How to Really Get It Off the Ground
Launch: Project or Initiative?
Chapter 5: Driving for Success
Get All Stakeholders Involved Early
Freedom within Borders: The Power of Guidelines
Executive Participation: Not Just Buy-In
No Time to Post: Portfolio Management
Chapter 7: Technology: The Enabler
Chapter 8: Social Media Analytics
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