NOTES

1. Douglas W. Hubbard, How to Measure Anything: Finding the Value of Intangibles in Business, 2nd Edition (Hoboken, NJ: John Wiley & Sons, 2010).

2. Frank Leistner, Mastering Organizational Knowledge Flow: How to Make Knowledge Sharing Work (Hoboken, NJ: John Wiley & Sons, 2010), Chapter 8, “Measure and Analyze.”

3. Charlene Li with Alan Webber and Jon Cifuentes, “Making the Business Case for Enterprise Social Networks,” Altimeter Report, posted February 22, 2012, www.slideshare.net/Altimeter/altimeter-report-making-the-business-case-for-enterprise-social-networks, accessed May 31, 2012.

4. See “The New Conversation: Taking Social Media from Talk to Action,” A report by Harvard Business Review Analytic Services, 2010.

5. For information on the value of fighting loss of knowledge, see David DeLong, Lost Knowledge: Confronting the Threat of the Aging Workforce (New York: Oxford University Press, 2004). For information on the value of onboarding, see Mark Stein and Lilith Christiansen, Successful Onboarding: Strategies to Unlock Hidden Value Within Your Organization (New York: McGraw-Hill, 2010).

6. See “The New Conversation: Taking Social Media from Talk to Action,” A report by Harvard Business Review Analytic Services, 2010.

7. James Surowieki, The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations (New York: Doubleday, 2004).

8. Charlene Li with Alan Webber and Jon Cifuentes, “Making the Business ...

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