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Create Marketplace Disruption: How to Stay Ahead of the Competition by Adam Hartung

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Preface

The Phoenix Principle: Those actions which allow any organization, group, or individual to overcome obstacles to achieve perpetual growth.

Those who understand and follow The Phoenix Principle overcome Lock-in to past practices and behaviors by utilizing internal Disruptions and White Space to keep their Success Formulas evergreen.

The Phoenix Principle gives businesses a clear vision of their future problems and the tools to address these problems—or avoid them altogether in today’s highly dynamic marketplace. The Phoenix Principle overcomes previously static business planning approaches so businesses can compete more effectively—growing revenue and profits that create and sustain success.

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