June 2009
Beginner to intermediate
428 pages
9h 48m
German
Content preview from Data Mining mit Microsoft SQL Server
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1.3. Beispiel 2: Warenkorbanalyse
Dieser Abschnitt beschreibt die Möglichkeit zur Analyse von Warenkörben.
1.3.1. Beschreibung der Aufgabenstellung
Webshops haben gegenüber traditionellen Shops einen Nachteil: Es fehlt die persönliche Betreuung. Beispielsweise gibt es keine Verkäufer des Vertrauens, welche bereits die Vorlieben der Stammkunden kennen und ihnen somit gezielt Vorschläge unterbreiten können. Deswegen versuchen Webshops dieses Verhalten mittels einer Analyse des Käuferverhaltens zu simulieren. Im Zuge solcher Analysen wird ermittelt, welche Produkte in der Vergangenheit häufig in Kombination gekauft wurden. Daraus können in weiterer Folge automatisierte und personenbezogene Produktvorschläge abgeleitet werden. Dieses Beispiel zeigt, ...
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