June 2009
Beginner to intermediate
428 pages
9h 48m
German
Content preview from Data Mining mit Microsoft SQL Server
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Kapitel 19. Kundensegmente mit Clustering erkennen
In diesem Kapitel:
Miningmodell erstellen 280
Miningmodell anzeigen 287
Miningmodell abfragen 291
Zusammenfassung 293
Kunden sind unterschiedlich! Bestimmte Leistungsmerkmale, welche für die eine Zielgruppe erheblich zur Kaufentscheidung beitragen, können beispielsweise für eine andere Zielgruppe vollkommen nebensächlich sein. Damit ein Unternehmen seinen Marktauftritt an seine Zielgruppen anpassen kann, muss es diese zunächst kennen. Im Zuge einer Kundensegmentierung werden die Kunden deswegen in unterschiedliche Zielgruppen eingeteilt. Dies kann mit Cluster-Algorithmen geschehen. Diese Algorithmen teilen Daten anhand ihrer Eigenschaften in verschiedene Gruppen, welche in diesem Kontext als ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.