June 2009
Beginner to intermediate
428 pages
9h 48m
German
Content preview from Data Mining mit Microsoft SQL Server
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1.4. Beispiel 3: Marktsegmentierung
Dieser Abschnitt beschreibt die Möglichkeit, mittels Data Mining Gruppen von Daten mit ähnlichen Eigenschaften zu finden.
1.4.1. Beschreibung der Aufgabenstellung
Eine erfolgreiche Marktbearbeitung bedarf einer genauen Kenntnis der angesprochenen Zielgruppen. Ein Unternehmen, welches beispielsweise herausfindet, dass sich die Zielgruppe für eine untersuchte Produktart vor allem aus Personen einer bestimmten Altersschicht mit einem bestimmten Einkommen zusammensetzt, kann sein Sortiment auf diese Zielgruppe abstimmen um den Ertrag zu steigern. Zur gezielteren Bearbeitung des Marktes gilt es somit, diesen nach Zielgruppen zu unterteilen. Dieser Vorgang ist auch als Marktsegmentierung bekannt. Dieses Beispiel ...
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