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Data Visualization: Representing Information on Modern Web by Swizec Teller, Ændrew Rininsland, Simon Timms, Andy Kirk

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Defining data visualization

It is important now to consider a definition of data visualization. To do this, we first need to consider the main agents involved in the exchange of information; namely, the messenger, the receiver, and the message. The relationship between these three is clearly very important, as this illustration explains:

Defining data visualization

On one side we have a messenger looking to impart results, analysis, and stories. This is the designer. On the other side, you have the receiver of the message. These are the readers or the users of your visualization. The message in the middle is the channel of communication. In our case this is the data visualization; ...

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