1.9. EXERCISES
Match the columns:
information crisis
strategic information
operational systems
information center
data warehouse
order processing
executive information system
data staging area
extract programs
information technology
OLTP application
produce ad hoc reports
explosive growth
despite lots of data
data cleaned and transformed
users go to get information
used for decision making
environment, not product
for day-to-day operations
simple, easy to use
The current trends in hardware/software technology make data warehousing feasible. Explain via some examples how exactly technology trends do help.
You are the IT Director of a nationwide insurance company. Write a memo to the Executive Vice President explaining the types of opportunities that can be realized with readily available strategic information.
For an airlines company, how can strategic information increase the number of frequent flyers? Discuss giving specific details.
You are a Senior Analyst in the IT department of a company manufacturing automobile parts. The marketing VP is complaining about the poor response by IT in providing strategic information. Draft a proposal to him explaining the reasons for the problems and why a data warehouse would be the only viable solution.
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