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DATA WAREHOUSING FUNDAMENTALS: A Comprehensive Guide for IT Professionals by Paulraj Ponniah

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1.9. EXERCISES

  1. Match the columns:

    1. information crisis

    2. strategic information

    3. operational systems

    4. information center

    5. data warehouse

    6. order processing

    7. executive information system

    8. data staging area

    9. extract programs

    10. information technology

    1. OLTP application

    2. produce ad hoc reports

    3. explosive growth

    4. despite lots of data

    5. data cleaned and transformed

    6. users go to get information

    7. used for decision making

    8. environment, not product

    9. for day-to-day operations

    10. simple, easy to use

  2. The current trends in hardware/software technology make data warehousing feasible. Explain via some examples how exactly technology trends do help.

  3. You are the IT Director of a nationwide insurance company. Write a memo to the Executive Vice President explaining the types of opportunities that can be realized with readily available strategic information.

  4. For an airlines company, how can strategic information increase the number of frequent flyers? Discuss giving specific details.

  5. You are a Senior Analyst in the IT department of a company manufacturing automobile parts. The marketing VP is complaining about the poor response by IT in providing strategic information. Draft a proposal to him explaining the reasons for the problems and why a data warehouse would be the only viable solution.

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