FOUR
Real Change
“Social media didn’t like it,” the PR professional announced at the video meeting, their comment underscoring the slides displayed next to them. One executive frowned; another looked down, clearly thinking through the implications. The company in question, a growing start-up with a strong online presence, had put up a statement on social media denouncing anti-LGBTQ+ hate crimes at the urging of their customers. Following a recent major news event, they had received a torrent of messages urging them to take a principled stance ...
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