8Designing the Future by Linking Strategy to Execution
A Toyota-Tesla Comparison
There is nothing that can’t be done. If you can’t make something, it’s because you haven’t tried hard enough.
—SAKICHI TOYODA
Navigating into the Future of Transport
Which automakers will survive for coming generations, becoming the Ford or Mercedes-Benz of the twenty-first century? Which automakers will become extinct like Studebaker or Packard? The future of transport is now rapidly unfolding, with strategic lines being drawn—disruptive technologies on one side and experience and operational excellence on the other. But things are not always as they appear, and there are many lessons to be learned—in the auto industry and for other businesses—as this industrial ...
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