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Designing the Future: How Ford, Toyota, and other world-class organizations use lean product development to drive innovation and transform their business
book

Designing the Future: How Ford, Toyota, and other world-class organizations use lean product development to drive innovation and transform their business

by James M. Morgan, Jeffrey K. Liker
October 2018
Intermediate to advanced
368 pages
11h 9m
English
McGraw-Hill
Content preview from Designing the Future: How Ford, Toyota, and other world-class organizations use lean product development to drive innovation and transform their business

A Personal Note

Adapt what is useful, reject what is useless and add what is specifically your own.

—BRUCE LEE

If as Socrates supposedly once said, “True knowledge exists in knowing that you know nothing,” then I think I’ve arrived. After nearly 40 years working in numerous and diverse roles in and around product development, the only thing I am sure of is how much more there is to learn.

Yet I have had the privilege to work with some extraordinary people and to live in what the ancient Chinese curse refers to as “interesting times.” So there is much to share. But that doesn’t answer the fundamental question of “Why write another book?” I write out of a feeling of profound and compelling obligation () to the many, many people who have helped ...

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Publisher Resources

ISBN: 9781260128796