Designing the Future: How Ford, Toyota, and other world-class organizations use lean product development to drive innovation and transform their business
by James M. Morgan, Jeffrey K. Liker
A Personal Note
Adapt what is useful, reject what is useless and add what is specifically your own.
—BRUCE LEE
If as Socrates supposedly once said, “True knowledge exists in knowing that you know nothing,” then I think I’ve arrived. After nearly 40 years working in numerous and diverse roles in and around product development, the only thing I am sure of is how much more there is to learn.
Yet I have had the privilege to work with some extraordinary people and to live in what the ancient Chinese curse refers to as “interesting times.” So there is much to share. But that doesn’t answer the fundamental question of “Why write another book?” I write out of a feeling of profound and compelling obligation () to the many, many people who have helped ...
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