October 2018
Intermediate to advanced
368 pages
11h 9m
English
book
Designing the Future: How Ford, Toyota, and other world-class organizations use lean product development to drive innovation and transform their business
by James M. Morgan, Jeffrey K. Liker
Content preview from Designing the Future: How Ford, Toyota, and other world-class organizations use lean product development to drive innovation and transform their business
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Introduction
The Power of Product Development Excellence to Compete and Prosper
The best way to predict the future is to create it.
—PETER DRUCKER
Designing the Future
“Insanely great” products can revolutionize an industry or even create one. Think of Apple’s iPod and iPhone, Google’s search engine, Facebook’s original friend-to-friend software, or Amazon’s product fulfillment service. These wildly successful start-ups led by visionary geniuses began with a new idea embodied in a new product and made their founders billionaires. It seems a great idea is hatched and an industry is magically transformed.
Then there’s the rest of us.
Revolutionary products that get the lion’s share of press are only the tip of the product development iceberg. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.