Designing the Future: How Ford, Toyota, and other world-class organizations use lean product development to drive innovation and transform their business
by James M. Morgan, Jeffrey K. Liker
Foreword
I have been fortunate throughout my career to have the opportunity to contribute to truly important endeavors, help to create great products, and serve alongside exceptionally talented people. While at Boeing I had the opportunity to contribute to the design of all of Boeing’s commercial airplanes and to lead the development of the game-changing Boeing 777 airplane; the integration of Boeing, McDonnell Douglas, and Rockwell; and the turnaround of Boeing Commercial Airplanes in its battle against European government–subsidized Airbus. As my responsibilities grew from an engineer to a chief engineer to a senior executive, it became ever clearer that the keys to a sustainable competitive advantage were great products and great people. ...
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