October 2018
Intermediate to advanced
368 pages
11h 9m
English
When I got to Ford I found that the problems were not as bad as I thought. They were much, much worse.
—ALAN MULALLY, FORMER PRESIDENT AND CEO, FORD MOTOR COMPANY
Can product development really make a difference to a business? People often learn best through stories, so we thought we would start with a pretty amazing one. The Ford story will provide a context and preview for the lean development model explained in the rest of this book. In a sense we are starting with the conclusion—what does a product-led transformation look like? We are not holding Ford Motor Company up as a perfect example of a lean enterprise; rather we are sharing ...
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