データ主導の組織の作成

さらなる読み取り

アナリティクス組織

Aiken, P., and M. Gorman,The Case for the Chief Data Officer(New York: Morgan Kaufmann, 2013).

Davenport, T. H., and J. G. Harris,Analytics at Work(Boston: Harvard Business Press, 2007).

Davenport, T. H., J. G. Harris, and R. Morison,Competing on Analytics(Boston: Harvard Business Press, 2010).

Eckerson, W.,Secrets of Analytical Leaders：Secrets of Analytical Leaders:Insights from Information Insiders(Denville, NJ: Technics Publications, 2012).

データ分析＆データサイエンス

O'Neil, C., and R. Schutt,Doing Data Science(Sebastopol, CA: O'Reilly, 2014).

Shron, M.,Thinking With Data(Sebastopol, CA: O'Reilly, 2014).

Siegel, E.,Predictive Analytics(Hoboken: John Wiley & Sons, 2013).

Silver, N.,The Signal and the Noise(New York: Penguin Press, 2012).

意思決定

カーネマン, D. 2011.Thinking, Fast and Slow.Farrar, Straus & Giroux, New York.

データの可視化

Few, S.,Now You SeeIt (Oakland: Analytics Press, 2009).

Few, S.,Show Me the Numbers：Designing Tables and Graphs to Enlighten(Oakland: Analytics Press, 2012).

Tufte, E. R.,Envisioning Information(Cheshire, CT: Graphics Press, 1990).

Tufte, E. R.,Visual Explanations(Cheshire, CT: Graphics Press, 1997).

Tufte, E. R.,The Visual Display of Quantitative Information(Cheshire, CT: Graphics Press, 2001).

Wong, D. M.,The Wall Street Journal Guide To Information Graphics(New York: W. W. Norton & Company, 2010).

A/Bテスト

Siroker, D., and P. Koomen,A/B Testing(Hoboken: John Wiley & Sons, 2013).