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Diagnosing and Changing Organizational Culture: Based on the Competing Values Framework, Third Edition by Robert E. Quinn, Kim S. Cameron

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Chapter 4. CONSTRUCTING AN ORGANIZATIONAL CULTURE PROFILE

Near the end of his long and illustrious career, the renowned statistician John W. Tukey wrote Exploratory Data Analysis (1977). What is interesting about the book is that Tukey, the developer of the most frequently used statistical tests for assessing significant differences among sets of numbers, argued that insight and understanding are best created not by submitting data to statistical tests but by creating pictures of the data. He contended that the most effective way to interpret numbers is to plot them, draw pictures with them, chart them, or graph them. The pictures give people a better sense of what the numbers mean than a statistical test or a sophisticated mathematical technique. ...

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