CHAPTER TWORemove and Improve

“The trick isn’t adding stuff, it’s taking away.”

MARK ZUCKERBERG, Facebook Founder.1

Sean Parker, the cofounder of Napster and early advisor to Facebook, had this to say about Facebook founder Mark Zuckerberg: “Really great leadership, especially in a start-up, is about knowing when to say no—evoking a vision very clearly, getting people excited about it, but knowing when to draw the line, especially with products. You can’t do everything. That’s a lesson Mark didn’t know yet. That’s a lesson Mark learned.”2

Like Mark Zuckerberg, we all need to learn and constantly revisit this “less is more” mantra. The saying “small is the new big” has been around for some time, yet many of us find it difficult to put into practice. ...

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