CHAPTER SIXTEENEmpower Others

“The older I get, the more I want to keep score. Will people be better off when I quit than when I started?”1

BILL CLINTON

As discussed in the last chapter, connections are vital to anyone’s success. As a digital leader, however, you can’t act like Moses on the mountaintop delivering your commandments and expect everyone to follow. Great ideas can come from anywhere and anyone. As we’ve built up our connections, part of their value is the wisdom they will be able to supply. Every connection we have knows something that we do not. The key is making sure our connections feel empowered to not only share information, but to move forward and take initiative to help accomplish shared objectives. Timberland’s CEO Jeff ...

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