Digital Operating Model

CHAPTER 10DOM in Motion: Business Platform Success

Digital maturity: When a company fully embraces the culture, platform, and innovation of the digital operating model and is ready for what’s next.

Meet Mastercard 2022, a digitally mature global technology giant that continually innovates and integrates the latest in industry platforms, behavioral data, and Cloud and mobile solutions into business and financial institutions' processes for a better, more secure customer and consumer experience. The company is an excellent example of the three elements of the digital operating model triangle—platform, culture, and innovation—working together, continually to evolve the company, its accomplishments, and its growth.

Other companies mentioned in previous chapters, like Whitsons, University of West London, Global Furniture Group, HHS, and Crum & Forster, are well on their way to digital maturity, too. All these companies embraced the digital operating model and at various levels continue to work hard to leverage all that it can offer their businesses, their customers, and their customers' customers. The future, after all, is about making life better and easier. Growth follows.

PLATFORM POWER

It is no longer whether companies can develop or utilize the latest technology. Most any company can do that today. Rather, it's all about the user experience.

Companies that are digitally mature or well on their way understand that and are the leaders in creating the best experiences. True ...