ABOUT THE AUTHOR
GEOFFREY COLON is communications designer and social data expert at Microsoft in Bellevue, Washington. The majority of his work concentrates on growth marketing for Microsoft search advertising products, using social data and digital tools. Geoffrey leads a scrum team of disruptive marketers who create, execute, and measure 50/50 “creative meets analytical” strategies to help drive education, adoption, connection, and cultural immersion for the Bing Ads product with advertisers. He is also a subject-matter expert on personal branding, the gig economy, socializing the enterprise, the future of work, content marketing, and podcasting.
Prior to joining Microsoft in 2013, Geoffrey was vice president of digital strategy at Ogilvy ...
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