August 2016
Beginner to intermediate
256 pages
5h 53m
English
Content preview from Disruptive MarketingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
CHAPTER 5
THE DISRUPTIVE MARKETER’S MINDSET
Punk Rocker, New Parent, Soccer Player
One thing I like about jazz is that it emphasized doing thingsdifferently from what other people were doing.
—HERBIE HANCOCK, jazz pianist
THE AVERAGE POP song clocks in at about three minutes and twenty seconds (3:20). How do I know this? Well, for one, a Bing search indicates that the average time a pop song is played on FM radio is between three and four minutes. Pull a cross section of about a hundred current pop music videos on YouTube and you will find they range from 2:40 to 3:59. Crunching the data, you find that the average time lands somewhere between 2:40 and 4:00, or around 3:20. That’s how long an artist has to convince you to download the song from ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.