CHAPTER 8
SOCIAL BY DESIGN AND THE ADVENT OF THE POST-DIGITAL AGE
I grew up in a physical world, and I speak English. The next generation is growing up in a digital world, and they speak social.
—ANGELA AHRENDTS, Apple senior vice president
“Why does your website have so many social pieces of content embedded in it?”
“Why aren’t you following corporate protocol and using our template?”
“We want to push as many people as possible to our property, ...
Get Disruptive Marketing now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
