Disruptive Marketing

PREFACE

DISRUPTIVE MARKETING WAS written by someone who is curious about and fascinated with how business, human behavior, technology, and communications intersect, and how they are shaped by the world around us. I am a nonconventional marketer because I am unconventional by nature. I love B2B marketing and empowering businesses to think beyond the ordinary. If you ever meet me or get an opportunity to hear me speak, you might think I was an artist, a painter, designer, DJ, or drummer in a rock band—not someone who often wears a suit while trying to sell marketing solutions. But you wouldn’t be too far off, either—I have been all of these at different times in my life.

Geoffrey Colon @djgeoffe

There is no such thing anymore as brand marketing. ...