August 2016
Beginner to intermediate
256 pages
5h 53m
English
Content preview from Disruptive Marketing
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
PREFACE
DISRUPTIVE MARKETING WAS written by someone who is curious about and fascinated with how business, human behavior, technology, and communications intersect, and how they are shaped by the world around us. I am a nonconventional marketer because I am unconventional by nature. I love B2B marketing and empowering businesses to think beyond the ordinary. If you ever meet me or get an opportunity to hear me speak, you might think I was an artist, a painter, designer, DJ, or drummer in a rock band—not someone who often wears a suit while trying to sell marketing solutions. But you wouldn’t be too far off, either—I have been all of these at different times in my life.
Geoffrey Colon |
There is no such thing anymore as brand marketing. ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.