August 2016
Beginner to intermediate
256 pages
5h 53m
English
Content preview from Disruptive MarketingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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CHAPTER 4
STOP HIRING MBAs
Your Business Needs Hybrids to Succeed
AS WE’VE SEEN, the belief that control is part of any marketing efforts today is truly an illusion. The creative economy relies on imagination that derives from day-to-day experience—and this is where MBA strategists are left in the dust. You can’t do what you haven’t yourself experienced. If you aren’t feeling the pulse of your industry, and see how it interacts with other industries, you’ll have a hard time moving beyond the conventional.
THE NEW DISRUPTION: INFORMATION JAMMING
Once it is realized that hierarchies are better left to the military, disruptive marketing can spread across a business organization at a rapid rate. We saw this in 2011 with the advent of growth hacking. ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.