August 2016
Beginner to intermediate
256 pages
5h 53m
English
Content preview from Disruptive Marketing
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
CHAPTER 10
SKILL #2:
DON’T BE LURED BY BRIGHT, SHINY OBJECTS
A company shouldn’t get addicted to being shiny, because shiny doesn’t last.
—JEFF BEZOS, founder, Amazon.com
Big Data is the hot new buzz term. You hear it everywhere in the marketing world. There is nothing intrinsically wrong with Big Data; the problem is not how much data is available, it’s how it is used.
CASE IN POINT
Ask the Right Question
The night I was introduced by a mutual friend to my future wife, Allison, at a Manhattan nightclub, I asked her what she enjoyed doing. Not what she did, but what she enjoyed doing. The information I was trying to elicit was different from what I would have learned had I asked what she did.
My question gets to the root of what truly drives ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.