Book description
Bring the heart of your company into the community with effective CSR
Doing Good by Doing Good shows companies how to improve the bottom line by implementing an engaging, authentic, and business-enhancing program that helps staff and business thrive. International CSR consultant Peter Baines draws upon lessons learnt from the challenges faced in his career as a police officer, forensic investigator, and founder of Hands Across the Water to describe the Australian CSR landscape, and the factors that make up a program that benefits everyone involved. Case studies illustrate the real effect of CSR on both business and society, with clear guidance toward maximizing involvement, engaging all employees, and improving the bottom line. The case studies draw out the companies that are focusing on creating shared value in meeting the challenges of society whilst at the same time bringing strong economic returns.
Consumers are now expecting that big businesses with ever-increasing profits give back to the community from which those profits arise. At the same time, shareholders are demanding their share and are happy to see dividends soar. Getting this right is a balancing act, and Doing Good by Doing Good helps companies delineate a plan of action for getting it done. Readers will:
Define an effective CSR strategy that promotes better business and makes a real impact
Understand the current landscape to evaluate the CSR options that are right for your company
Understand why corporate philanthropy is no longer enough
Identify the hard and soft key performance indicators that help keep your program on track
Gain an understanding of the concept of shared value and the importance to business
Gain insight into each step of the CSR process, from interest, to information, to implementation
The concept of CSR is not new, but traditional "payroll deductions" and "volunteer days" are out-dated and grossly ineffective. Today, companies are building simple, well-constructed programs that are changing business and changing lives on a much grander scale. Doing Good by Doing Good provides a fool proof strategy for CSR planning, with value to the company, employees, and community at large.
Table of contents
- Acknowledgements
- Preface
- Introduction: Clarity comes with action
- Chapter 1: Is there a better way?
- Chapter 2: How to engage
- Chapter 3: Business Benefits of engagement
- Chapter 4: Small Business: the multiplier effect
- Chapter 5: Medium-sized business: aligning values and purpose
- Chapter 6: Large Business: strategic investment
- Chapter 7: The Origin Story
- Chapter 8: Charity Taking the lead
- Chapter 9: Journey to shared value
- Chapter 10: Measuring and reporting
- Chapter 11: Value of shared experiences
- Chapter 12: Selecting a charity partner
- Afterword: Looking forward — what's on the horizon
- Index
- Hello
- Advert
- End User License Agreement
Product information
- Title: Doing Good By Doing Good: Why Creating Shared Value is the Key to Powering Business Growth and Innovation
- Author(s):
- Release date: April 2015
- Publisher(s): Wrightbooks
- ISBN: 9780730314844
You might also like
book
The Lean Strategy: Using Lean to Create Competitive Advantage, Unleash Innovation, and Deliver Sustainable Growth
A groundbreaking and revolutionary book that will transform how lean is understood, practiced, and used within …
book
Growth in the Age of Complexity: Steering Your Company to Innovation, Productivity, and Profits in the New Era of Competition
A new lens on growth and a critical set of strategies for navigating a complex world …
book
The Business Model Innovation Factory: How to Stay Relevant When The World is Changing
Business model innovation is the new strategic imperative for all leaders Blockbuster's executives saw Netflix coming. …
book
Culture Renovation: 18 Leadership Actions to Build an Unshakeable Company
Seize and expand the competitive edge with a smart, well-managed culture “renovation” Most business leaders understand …